Marketing Luxury Homes

Masharn’s goal is to present each of her properties in a manner that captures their special allure. Even the most exquisite home benefits from a finely crafted marketing plan that stirs the emotions but also appeals to the finely-honed sense of value that luxury buyers possess. Masharn’s marketing strategy for luxury homes is a four-pronged approach:

  • Personalizing her marketing plan for each home she represents
  • Elite print advertising, including the Wall Street Journal, DuPont Registry and Robb Report.
  • Luxury on-line advertising and social media, including featured listings on top rated luxury websites including LuxuryRealEstate.com,
    LuxuryHomes.com, and YouTube.
  • Personal contacts with high-end buyers and the agents who represent them.

Personalized Marketing Plan

Masharn’s marketing plan is designed to give your home maximum exposure to qualified buyers. It uses a multi-media approach that is designed to take advantage of Synergy’s cutting edge marketing technology. With over 90% of buyers searching on the internet, Masharn’s plan uses online tools to find the right buyer in conjunction with creative strategies to reach buyers outside traditional outlets.
In order for your home to receive maximum benefit from its prominent placement on key websites, Masharn makes sure that your property is shown to its best advantage. All properties she represents receive:

  • Professional photography
  • A professional video tour of your home highlighting its most significant features
  • A professionally designed color brochure
  • A stand-alone website with an individualized url (e.g., http://123mainstreet.com/)
  • Syndication to over 250 of the most popular real estate search engines nationally and internationally, including:
    • Luxuryrealestate.com
    • Journal.com (The Wall Street Journal’s Website)
    • Realtor.com
    • Trulia
    • Zillow
    • YouTube
    • Google
    • Yahoo!
    • Oodle
  • “Just Listed” Postcards to Area Residents
  • eCard email Marketing to over 5,000 Top Luxury Agents
  • Broker-to-broker marketing within Masharn’s extensive network of personal agent contacts
  • Property details displayed on the Multiple Listing Service available to all Metropolitan Atlanta area agents

Masharn takes this proven plan and refines it to fit the particular needs and goals of each client. She will meet with you to discuss the details and suggested modifications at your convenience.

Luxury On-Line Advertising

Synergy Real Estate’s website allows your property’s features and photos to be easily shared with potential buyers and brokers, locally and around the world. Your luxury property images and listing details are distributed to a vast network of 250 Synergy partner websites, including:

  • LuxuryRealEstate.com, a Webby Award Honoree, is the most-viewed luxury real estate website in the world and receives more than 3.5 million page views per month. This site showcases more than 60,000 luxury properties with an average price of $2,500,000 USD, earning us the honor of being named “Forbes Favorite” for several years. The site has also been ranked by high-net-worth U.S. consumers as “Best Website,” according to the Luxury Institute LLC, an independent research firm.

Personal Contacts and Broker-to-Broker Marketing

Research shows that most luxury property buyers work with a real estate agent. Masharn focuses on this important agent audience through Twitter, Facebook, customized email announcements, networking through office meetings, and her extensive network of personal agent contacts. Masharn has found these tools to be very effective to introduce her luxury properties to the broker community and to publicize broker open houses.

Masharn goes one step further and promotes her listings to her personal contacts throughout the Atlanta community. Due to her deep connections to the community, she can reach hundreds of potential home buyers, who may not yet be working with an agent. She sends customized email announcements to her database of personal contacts, as well as direct mail to her contacts and the surrounding community. Masharn goes above and beyond the typical agent’s marketing to promote her listings and find the right buyer for her clients’ homes.